This particular piece is promoting fall line up of programming on The Movie Network. The promo not only shows films but also original programming from HBO and Showtime, which had partnerships with The Movie Network. I worked on this project as an Art Director for the The Movie Network, along with Executive Producer Matt Waddell and Creative Director Heather Senst. This project also showcases my ability to work with outside vendors. Warm hues, windy particles, and leaf like metaphors act as a visual thread to signal the coming of fall and along with it a great line up of programming. This spot has a strong emotional appeal, which is my favorite form of advertising.
